CAREERS IN FASHION
An eye for style, a passion for current fashion trends, zeal and desire to turn passion for fashion into a profitable career – these are some of the prerequisites for any candidate to enter the fashion industry. A career is never successful without proper and relevant education. This is true even for the fashion industry. If you think that just by viewing ramp shows and by wearing fashionable clothes one can easily know about fashion then you are absolutely incorrect. Fashion industry is just like any other industry which has its own technicalities and rules to follow. Such rules can only be learnt in a professional environment by enrolling in a proper course.
Fashion is not only about ramp shows and advertisement campaigns, there is more to it. There are a whole lot of career opportunities in the fashion industry. Some of them are fashion design production, fashion marketing and merchandising and fashion media and promotions. Fashion design production is a field where in fashion designers sketch models of original clothes as well as accessories. To do this, they utilize their knowledge, skills as well as creativity. If we go a level higher, we have expert fashion designers who specialize in a particular line of clothing such as men’s wear, women’s wear or children wear.
Fashion marketing and merchandising deals with market research and thus identifying and creating fashion trends. Thus, fashion designers largely depend on people involved in fashion marketing to get their products and designs sold. The fashion marketing and merchandising job involves a deep understanding of human psychology. This is primarily because human psychology is the principal force behind a customer buying a product. Apart from fashion design or marketing, fashion industry offers a career in fashion media and promotions. Fashion editors and photographers come in this category and are largely employed by newspapers, magazines, etc.